| Warner Bros. Interactive Entertainment announces the LORD OF THE RINGS ONLINE will be free to play starting September 10, 2010 |
| August 18th, 2010 |
==== OFFICIAL PRESS RELEASE ====
Turbine and Codemasters to Release Free-to-Play Version of Award-winning Online Game Across North America and Europe
COLOGNE, Germany - Warner Bros. Interactive Entertainment announced today that Turbine’s The Lord of the Rings Online (LOTRO) will
introduce its innovative new pricing model, allowing players to download the game and play for free and purchase expansions, quest packs,
items, and account services a la carte from the new LOTRO Store starting September 10, 2010.
Extending its award-winning story, LOTRO delivers the ultimate adventure featuring the massive world of Middle-earth brought to life through
state-of-the-art graphics and gameplay, and a rich set of features that until now could only be found in premium subscription-based online games.
“Our LOTRO beta program has been a huge success and we want to thank all of our players who worked with us to get the game ready for launch,”
said Kate Paiz, Executive Producer of LOTRO, Turbine. “Our unique pricing model has revolutionized the industry and starting in September,
players will be able to choose how they pay for and play one of the world’s best online games and we can’t wait to welcome millions of new
players to Middle-earth!”
LOTRO will offer players unlimited choice!
- Free means Free! - Players will download LOTRO by visiting www.lotro.com and join with millions of other adventurers as they explore the most complete and authentic recreation of Middle-earth ever created and participate in LOTRO’s award-winning epic story up to level 50 for free.
- Visit the new LOTRO Store! - The LOTRO Store is loaded with thousands of convenience items as well as expansion packs, premium content, additional character slots, potions, character customization and more! The LOTRO Store is seamlessly integrated into the game and lets the player identify new and exciting ways to enhance and customize their experience using points which can be purchased in the store or earned through gameplay.
- Be a LOTRO VIP! - Players who elect to become a LOTRO VIP will have unlimited access to all premium content, receive priority server access, 5 character slots, a shared bank slot, and a monthly allotment of points to spend in the new LOTRO Store.
The Lord of the Rings Online is the ultimate adventure. This award-winning massively multiplayer online role-playing game delivers an interactive
experience brimming with life and filled with the familiar people, places and monsters from the most famous fantasy of all time. From the
picturesque surroundings of the Shire to Moria, the most fearsome underground realm ever imagined, players will soon experience the world of Middle-earth for free!
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